Another step, another success: in Brescia the 5th UYN Flagship Store

Another step, another success: in Brescia the 5th UYN Flagship Store

In less than a year the 5th UYN flagship store has been opened. An elegant and contemporary space located in the Elnòs shopping center in Brescia where you can touch the technology and sustainability of the brand of Asola (MN).

A place to meet the UYN identity

150 square meters for a welcoming and avant-garde atmosphere to accommodate everyone. With the opening of the 5th Flagship store continues the desire to make customers understand UYN technology by immersing them in an environment where sustainability is at the forefront.

Inside the shop, customers will be able to take an experiential journey where they will have the opportunity to touch the materials and innovations that have characterized UYN since its origins: from NATEX, the completely organic yarn obtained from castor beans, to high quality merino wool until AIRNEST, a micro honeycomb structure made entirely from textile waste and production processes.
Inside the Flagship store every customer will be able to figure out what makes UYN apparel so unique.

Constant growth
The store in Brescia marks a further step towards the realization of a distribution strategy based on a direct relationship with the customer. Giving the opportunity to know the UYN galaxy through direct contact with the materials is central to share with the public the identity of the brand and its values.

Trerè even greener with innovative roof that reduces pollution

Trerè even greener with innovative roof that reduces pollution

The Italian company has equipped its logistics hub in Asola (Mantua, Italy) with an innovative roofing membrane that captures and contributes to eliminate part of the polluting substances in the air.

Adopting an effective Green Strategy means choosing sustainable solutions in all areas that involve a company: from the choice of materials to the production chain, up to ordinary and extraordinary management. And it is precisely in this last aspect that Treré Innovation has decided to add a further brick to its strategy. During the maintenance work carried out in its logistics hub, the company decided to use a special NOₓ-Active membrane that according to European HQE (High Environmental Quality) criteria is effective in cleaning the air from Nitrogen Oxides (NOₓ), polluting substances whose main sources of emissions are road transport, industry, and the energy production sector.

Laboratories of major national centers such as the French National Research Council (CNRS) and National Research Council (CNR) have demonstrated that the NOₓ-Active membrane contains elements with photocatalysis depolluting properties able to capture NOₓ and under the effect of sunlight decompose it into by-products that are then eliminated by rainwater runoff.

The choice of using this innovative roofing membrane goes in the direction of the ambitious goal from Trerè Innovation of creating a zero-impact production site where energy production is already 100% sustainable and where the entire amount of textile waste is already recovered. The results communicated by the manufacturer state that over a year, 10,00 m2 of NOₓ-Active roofing is capable of neutralizing the same amount of pollution generated by 10 diesel vehicles traveling 20,000 km per year or 31 gasoline vehicles traveling 20,000 km per year.

UYN EXCELERATION awarded with the prestigious Red Dot Award 2021

UYN EXCELERATION awarded with the prestigious Red Dot Award 2021

Our new UYN EXCELERATION running line has won the Red Dot Award, one of the most prestigious design prizes in the world, for its ability to meet the needs of modern runners with advanced technical specifications.

The Jury’s verdict

“Thanks to a refined system for thermoregulation, UYN EXCELERATION meets the expectations demanding athletes have of modern running clothing.”
The prize was awarded by an independent jury of 50 international experts who declared UYN EXCELERATION the winner in the Product Design category. For us at UYN this is yet another recognition of the quality of our products, which in the last three years have won over 20 international awards: each of them is a testament to the work and commitment of the brand in terms of research and design.

EXCELERATION – More speed, more comfort

Starting from the know-how developed in the field of high-performance underwear dedicated to winter sports, we have launched a completely new line of running apparel designed for the coldest time of the year. EXCELERATION is characterized by high thermoregulation, cold insulation and maximum freedom of movement: everything you need to support the best performance of the runner.

The line is available for men and women with long sleeves, crew neck and zippered versions. There are also three lines of pants designed specifically for the different needs of runners: long pants, pants with windproof inserts and 2in1 pants with shorts in the men’s version and a skirt in the women’s version.

Thanks for visiting Didier!


As fast as he can be, even the legendary Didier Cuche sometimes... stops! The Swiss alpine skiing legend stopped by our Headquarters in Asola (Mantova). The perfect opportunity to discover the production processes that lead to the birth of technical underwear worn by the best national ski teams and by Didier Cuche himself.

The phenomenon of Le Pâquier, winner of the World Cup in Val d’Isere and holder of the record of victories on the legendary Streif of Kitzbühel (six successes, no one like him!), was able to discover a preview of the new collections in our showroom; he knew the entire production process, from design to the creation of prototypes up to large-scale production; he visited the Research Center and the new Flagship Store of UYN.

We at UYN are very proud to collaborate with champions of Didier’s caliber who, with their class and their unparalleled experience, allow us to develop products that are increasingly performing and responsive to the needs of athletes.

Bugatti and UYN announce an exclusive collection


BUGATTI and UYN (Unleash Your Nature) – leading brands in their respective fields of automotive engineering and functional apparel – join forces in an exclusive collection to create the "UYN for BUGATTI" line: a collection designed to set new performance standards in apparel and footwear.

For 112 years BUGATTI has been creating automotive masterpieces that embody cutting-edge engineering, design and craftsmanship. Bugatti hyper sports cars are synonymous with unrivalled performance and absolute luxury.

For over 25 years, the Italian company, owned by Trerè Innovation s.r.l., has sought one objective: develop and produce the best high-tech sports apparel in the world, providing athletes and leisure sportspeople with an extra edge. UYN’s desire for excellence is defined by its dedication to technology, extensive research into advanced materials, focus on design and passion for its own products. This makes UYN the perfect partner for Bugatti to expand its brand lifestyle section new state-of-the-art products.

UYN provides wearers with a harmonious connection to nature with the use of special natural fibers, allowing for complete freedom of movement and lightness. An entirely new athletic experience is made possible with intelligent yarns and seamless technologies, responding to every movement and protecting the skin to create the perfect environment for the body during athletic activity.


The “UYN for BUGATTI” collection initially includes eleven pieces of clothing (jackets, mid-layers, polo shirts and technical shirts) plus two styles of shoes and will be expanded in the coming months. Each product is made in Italy, at the headquarters of UYN in Asola (Mantua Province) and is the result of close collaboration between BUGATTI and AREAS (Academy for Research and Engineering in Apparel and Sport), the highly advanced research, development and testing center of UYN. The partnership has led to unprecedented combinations of materials – selected for their breathability, drying speed, softness and elasticity as well as the development of ergonomic shapes.


A key source of inspiration is the iconic Bugatti C-line, which UYN has reinterpreted in jackets and shirts through its patented Ergomotion technology®. The special C-shaped shoulder design that follows the shoulder blade profile guarantees complete freedom of movement. In the shoes made of 3D-knit fabric with zero seams, the C-line has been integrated into the upper half, becoming a powerful ventilation system. The “UYN for BUGATTI” collection reflects Bugatti’s identity also in the choice of colors (black, white and the famous Bugatti Blue) paying homage to the Molsheim-based company’s racing heritage.

Stephan Winkelmann, President of Bugatti, says “At Bugatti, we never stop pushing boundaries in all areas of our brand. Leading the way and setting new standards is part of our nature, which is why we are delighted to have partnered with UYN to launch the new “UYN for BUGATTI” collection. The seamless integration of technology and luxury materials into the new clothing line is synonymous with the way we craft our automotive icons. I’m very much looking forward to experiencing the products for myself, and I have no doubt many Bugatti enthusiasts are, too.”

“We are proud to have the chance to start this exciting journey together” says UYN CEO, Marco Redini. “Bugatti is a universally recognized icon of excellence and quality, but what struck me particularly is the extraordinary combination of performance with comfort. Bugatti’s hyper sports cars are not comparable to any other vehicle, not only in terms of speed and power, but also for their truly astonishing driving comfort. This philosophy is the same that underlies every UYN product, and we wanted to bring this to its highest expression in the “UYN for BUGATTI collection””.

The “UYN for BUGATTI” collection will be officially unveiled in Autumn and will be available online and in selected stores.

From Luna Rossa to Asola: Max Sirena visits UYN and TITICI


He made the Italians dream with the exploits of Luna Rossa, the super boat that last March came close to winning the 36th America's Cup. Max Sirena, Team Director and Skipper of the fantastic Italian crew, visited the headquarters of Trerè Innovation in Asola (Mantova) and the brands UYN and TITICI that supported him during the adventure in New Zealand.

After an informal lunch together with the CEO of the group, Marco Redini, Sirena had a close look at the production plant where the high-tech shoes and apparel of UYN are made, the research and development laboratory where the prototypes of the future are engineered and the showroom with the latest collections.

The visit continued among the exclusive TITICI bicycles. The Italian sailor admired the special edition models, rigorously handmade to measure in Italy, and sign the frame of his F-DB02 X LUNA ROSSA PRADA PIRELLI, the road bike made in collaboration with Luna Rossa Prada Pirelli that Sirena used for training in New Zealand during the America’s Cup.

The pleasant meeting confirmed the relationship of esteem and friendship between Max Sirena and the Trerè group, and was also an opportunity to plan new projects together for the future.

UYN and VR46 team up to create a revolutionary shoe

UYN and VR46 team up to create
 a revolutionary shoe

The cutting-edge technology of the Italian brand and the experience of VR46 come together to develop a new line of shoes – lifestyle and functional, for everyday use and urban mobility

“UYN for VR46” is the new shoe collection developed by UYN – Unleash Your Nature together with VR46, the first result of the partnership between the Italian brand of technical apparel and the VR46 Racing Apparel company, owned by Valentino Rossi. This “Made in Italy” collaboration is destined to further expand through original and innovative projects.
Creativity, talent and the search for perfection are the qualities that have accompanied Valentino since the beginning of his career and made him a beloved and globally-recognized icon: the same qualities have been transferred to the “UYN for VR46” collection resulting in unconventional shoes, sporty style and high performance. The new line includes the UYN VR|46 Pro and UYN VR|46 Casual styles and will be distributed by VR46.


The laboratories of Asola (Mantua Province, Italy), the home of the brand UYN, have been transformed into a “box” where to fine-tune of a shoe that reflects the style and attention to detail of VR46.
UYN has drawn on the know-how and advanced technologies of AREAS (Academy For Re-Search and Engineering in Apparel and Sport), the modern R&D centre of the Italian company. This original collaboration has resulted in a shoe that combines function with comfort, perfect for everyday activities but also for urban mobility.
“The collaboration with VR46 fills us with pride”, says Marco Redini, CEO of UYN. “UYN was born with a precise mission: to revolutionize the sportswear and footwear industry by offering unique products that combine performance and style, technique and aesthetics. VR46’s experience and visionary attitude have allowed us to create a truly innovative shoe collection, which perfectly embodies the values that unite the two brands”.

UYN opens its first Experience Store in Italy

UYN opens its first Experience Store in Italy

The new flagship store opened its doors in Asola (Mantua Province, Italy). An experiential space to discover natural materials and UYN technologies

Sustainability and technology

The 250 square metre space, elegant and contemporary, has been structured to offer an immersion into the UYN world and its identifying values: sustainability and technological research. Through a sensory journey, guided by explanatory graphics, customers can discover the natural raw materials and learn the production techniques that give life to the high-performance collections of the Italian brand.

It is possible to touch the castor oil seeds and bio-polymers that are at the origin of Natex yarn and compare it first-hand with traditional petroleum-derived nylon; to appreciate the difference between organic cotton (used in UYN Natural Training and To-Be lines) and non-organic cotton (chemically treated); to observe the herbs used for the natural dyeing of the garments, the fine Merino wool and eco-sustainable hemp.

The new UYN Experience Store is also a laboratory for showing the future of sportswear. Customers are given a preview of prototypes and technologies engineered by AREAS – Academy for Research and Engineering in Apparel and Sport, the Italian group’s advanced R&D centre.

A new shopping experience

The Asola shop becomes a key element in the distribution strategy of the Italian brand, an experiential store model that UYN intends to reproduce in the retail as well as in the wholesale channels, through partnerships with shops that can dedicate all or part of their display area to offer the customer a new shopping experience.

Luna Rossa Prada Pirelli rides with TITICI

Luna Rossa Prada Pirelli rides with TITICI: a limited edition bike dedicated to the Challenger of Record for the 36th America’s Cup presented by PRADA

The Italian brand presents F-DB02 x Luna Rossa Prada Pirelli, a special model created in three unique pieces for Max Sirena, James Spithill and Francesco Bruni. Spithill and Bruni's bikes will be auctioned off to support One Ocean Foundation’s project “No plastic in the Ocean"

Crafting the perfect bike is a matter of technology and passion, performance and attention to detail: just like creating the winning boat. The excellence of cycling and sailing meet in the exclusive F-DB02 x LUNA ROSSA PRADA PIRELLI, the high performance bike created by TITICI for the prestigious sailing team, Challenger of Record for the 36th America’s Cup presented by PRADA.

The F-DB02 x LUNA ROSSA PRADA PIRELLI model has been produced entirely in Italy in three unique pieces, handmade to measure for team director and skipper Max Sirena and helmsmen James Spithill and Francesco Bruni. The three champions will ride the bike, embellished with their signatures on the frame, during their training in Auckland (New Zealand). TITICI’s technology and innovation support the Luna Rossa Prada Pirelli team in its mission: to bring the oldest sport trophy in the world to Italy for the first time.

Performance and comfort Made in Italy

Light, essential and elegant, the TITICI F-DB02 x LUNA ROSSA PRADA PIRELLI model represents the highest synthesis of performance and comfort. The high-end carbon frame features the thinnest top tube in the world, just 8 millimetres – a technology patented by TITICI (Plate Absorber Technology) that allows the F-DB02 frame to absorb up to 18% more vibrations than standard frames, without compromising the high torsional stiffness. Each model is tailor-made to become a natural extension of the rider and complemented by Pirelli P ZERO™ tyres to give Sirena, Bruni and Spithill maximum performance for their rides.

Spithill and Bruni’s bikes up for auction on CharityStars

TITICI and Luna Rossa Prada Pirelli have chosen to auction two of the three F-DB02 x LUNA ROSSA PRADA PIRELLI bikes. Starting from Friday 22 January until Monday 22 February, collectors and enthusiasts will have the chance to buy James Spithill’s or Francesco Bruni’s bike through CharityStars platform.

The proceeds will support the project “No Plastic in the Ocean” promoted by One Ocean Foundation. Every euro raised will contribute to the collection of 2 kg of plastic waste that threatens the coasts of the Pacific Ocean. In collaboration with local organisations, such as Plastic Bank, the waste will be collected and reintroduced into the global manufacturing supply chain, thus encouraging the development of a local circular economy.

TITICI and Luna Rossa Prada Pirelli joined this project motivated by their sensitivity towards the serious problem of plastic litter. Plastic pollution is unfortunately present in all the seas of the world, it closely affects the activities of Luna Rossa Prada Pirelli and the Italian group Trerè Innovation, owner of the TITICI brand. For years Trerè Innovation has been promoting a sustainable production system that respects the seas and the environment.

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Trerè Innovation is the new licensee for Franklin & Marshall underwear, socks and loungewear

Trerè Innovation is the new licensee for Franklin & Marshall underwear, socks and loungewear

Trerè Innovation is the new licensee for underwear, socks and loungewear under the label of Franklin & Marshall, the iconic Italian clothing brand inspired by American college style and sportswear.

The licensing agreement, lasting three years (until 2022), provides for the exclusive production and worldwide distribution of the new products. Trerè Innovation, through its innovative research and development department AREAS (Academy for Research and Engineering in Apparel and Sport), is able to offer a comprehensive service which includes product design, packaging development, as well as strategies for distribution and promotion for international points of sale. The new socks, underwear and loungewear collections will be available in shops worldwide starting from January 2021.

Constant growth

The partnership with Franklin & Marshall proves to be a new important success for Trerè Innovation and is part of a strategy of constant expansion. The Italian group based in Asola (Mantua) has over 50 years of experience and an international network of 800 employees that make it a global reference point for the production and distribution of high-end clothing – a role witnessed by hundreds of registered patents and over 570 awards for innovation, design and sustainability. Already partners of prestigious fashion and sportswear brands, Trerè Innovation’s portfolio of licenses also includes the brands Jeep and Replay Underwear. The company led by CEO Marco Redini acquired the TITICI bike brand in 2018 and launched in the autumn of the same year its proprietary brand UYN – Unleash Your Nature, specialized in high-tech apparel and shoes, thus confirming its growth trend.

“The agreement with Franklin & Marshall strengthens our leading position in the international market for the production and distribution of socks and underwear and represents an important opportunity for growth”, Marco Redini’s comment. “In 2021 we expect to exceed the 100 million turnover target and we look to the future with great confidence, despite the difficulties generated by the Covid-19 pandemic. Such a prestigious partnership rewards the philosophy that has characterized Trerè In-novation for decades – to create innovative and high-quality products”.