Trerè wins the Good Design Award with UYN Fusyon Cashmere Shiny
Trerè wins the Good Design Award with UYN Fusyon Cashmere Shiny
Trerè Innovation celebrates another international award with its own brand UYN – Unleash Your Nature. Fusyon Cashmere Shiny has won the coveted Good Design Award, the oldest and the most prestigious Awards Program organized worldwide.
With an innovative combination of luxury and performance, technique and nature, this UYN functional base layer has been named one of the best design products in the world. Trerè joins a select group of companies that have “successfully undertaken the design challenge to produce the best and most outstanding design products across the globe to our large and expanding global consumers”, according to Christian Narkiewicz-Laine, President of the Chicago Athenaeum Museum.
The Chicago Athenaeum Museum of Architecture and Design first issued the Good Design Award in 1950 and continues to give it out every year in partnership with the European Centre for Architecture, Art, Design and Urban Studies. A panel of specialists in the field selects the best design products from all over the world. The Good Design Award has been setting standards for excellence in design, functional performance and sustainability for 70 years.
Trerè Innovation’s “Committed to a Greener World” project wins the “Social Ethics” Award
Trerè Innovation’s “Committed to a Greener World” project wins the “Social Ethics” Award
This leading Italian sportswear company’s commitment to helping the environment and sustainability won us the prestigious Plana Cultural Association prize in Milan
“Committed to a Greener World”, one that’s better and more sustainable for those living here now and for future generations. These values have always been the inspiration behind company culture at Trerè Innovation, the leading global Italian group that produces functional and highly technical kit under the brand UYN – Unleash Your Nature, and are translated into concrete environmental protection and social awareness projects. It’s this continuous, all-round effort that has received the prestigious “Etica nel Sociale” Award for Corporate Ethics from the Plana Cultural Association, supported by the Milan municipality, the Metropolitan City of Milan, ADI (Italian Industrial Design Association) and the Symbola Foundation. The “Etico Ethical Award” Prize-giving ceremony took place on Thursday 21 November at Milan’s Palazzo Reale.
A global voice for ethical values
The purpose of the awards is to recognise the merits of those who work to benefit humankind by pushing ethical practice in every area of their business. The board of experts and authorities decided to award Trerè Innovation on account of the following:
“The utmost attention the company devotes to people’s needs is central to its manufacturing. The highly technical materials, each one designed and tested for its specific intended use, are how the company achieves its goal of offering the user or wearer maximum comfort. With a team specialised in implementing increasingly sustainable measures and the slogan ‘Committed to a greener world’, Trerè Innovation has become a global voice for ethical values, continuous research into innovation and the pride of bearing the Made in Italy merchandising mark.”
Committed to a Greener World: on a mission to save the environment
For over 30 years, Trerè Innovation has managed to stand out in its field on account of the innovation and research we do into sportswear. From initial ideas to the final product, the goal is to create revolutionary items, that can improve performance and comfort during sports, but that also have a reduced impact on the environment thanks to the use of natural materials and cutting-edge manufacturing methods. That’s why, in 2016, Trerè Innovation became one of the first companies in Europe to obtain the important SteP (Sustainable Textile Production) by Oeko-Tex® certification, the most renowned guarantee of fully sustainable textile manufacturing processes. But Trerè Innovation wanted to go further than just meeting international standards – even the strictest ones – and so launched the “Committed to a Greener World” project. A team working under an environmental engineer identified the most pressing emergencies threatening the future of our planet: the dispersion of microplastics into water, the concentration of CO2 in the atmosphere, the production of waste. The team then monitored Trerè Innovation’s contribution to resolving these issues.
Environmental performance
At our headquarters in Asola, in Italy’s Mantua province, we have special filters that can trap up to 425,000 microplastic fibres every day. This stops those fibres, released during manufacturing processes, from being dispersed into water and so from posing a threat to the marine ecosystem and to human health. Over a year, that adds up to 100 million plastic fragments in our oceans, the equivalent of a thread 400 km in length. We’re also currently developing a special treatment for textile products that will be able to reduce the release of microplastic fibres during garment washing by 20%.
Since 2019, 100% of the energy that we consume at our manufacturing centre in Asola comes from renewable resources. This has allowed us to even further reduce our CO2 emissions – a major cause of global warming. We estimate a reduction of 410 tonnes of CO2 in 2019, that’s equal to a car travelling around the world 66 times. Initiatives for reusing waste materials have led to a total annual recycling rate of 110 tonnes of waste material (from paper and wood to plastic and textile fibres), thus favouring a circular economy.
You can check how the “Committed to a Greener World” project is doing by visiting uynsports.com or trereinnovation.it. The project logo will be on all packaging for all UYN – Unleash Your Nature products, as proof of Trerè Innovation’s commitment to a greener and more sustainable world. Not just a promise or mission: the most important promise, the most important mission.
Trerè Innovation strengthening our presence in Spain: Amador Cobo becomes the new UYN and TITICI brand agent.
Trerè Innovation strengthening our presence in Spain: Amador Cobo becomes the new UYN and TITICI brand agent
The Trerè Innovation Group is continuing our expansion throughout Europe. This Italian company, producing functional apparel and high-performance bike frames, has chosen Amador Cobo, owner of the company Dreamers with Luck, as our new brand agent in Spain. This strategic presence has allowed us to strengthen our commercial capacity in that country. The new agent has a great deal of experience in the sector, enabling us to increase the spread of our UYN – Unleash Your Nature and TITICI brands into specialist stores. This means we can offer a quality support service to our customers, while boosting the company’s image with brand awareness initiatives.
From our technology hub in Asola, we’ve cast a global network
It is with this determination that Trerè Innovation has bolstered our business within the incredibly important market that is Spain. It marks another waypoint in our international growth and development plan. As well as in Italy and in Spain, the group has a global presence, with our commercial network reaching Austria, Belgium, the Czech Republic, France, Germany, Russia, Slovakia, the Netherlands, the United Kingdom, Slovenia, Norway, Sweden, the US, Hungary, Bulgaria, Ukraine, Poland and Japan.
For over 30 years, Trerè Innovation has been a leading company in the development, production and distribution of high-tech socks, underwear and clothing. From creative ideas to finished products, over the years Trerè Innovation has developed production methods that are defined by their exceptionally high quality standards and a constant drive to innovate. Our hub in Asola, in Italy’s Mantua province, covers a space of 100,000 m2 and includes AREAS – Academy for Research and Engineering in Apparel and Sport, a highly advanced lab for performing scientific testing on our products and sports diagnostics. Since July 2019, the Trerè Innovation HQ has also been home to TITICI’s offices and interactive showroom, and a new production line is currently under development which will allow the brand to meet the growing demand for hand-made carbon frames.
AREAS at Performance Days Munich with Membrain115 - Made in recycled polyester
AREAS at Performance Days Munich with Membrain115 - Made in recycled polyester
Research, tests, innovation, all devoting attention to the minutest detail, all with a focus on sustainability. This is the vision of the future at Trerè Innovation’s AREAS – Academy for Research and Engineering in Apparel and Sport. The Centre studies and develops high-tech solutions and we’re bringing this perspective with us to Performance Days – Functional Fabric Fair. It’s taking place at the Munich Exhibition Centre on Wednesday 13 and Thursday 14 November (booth P17/hall C1). In addition to showing off our technology and the materials we use, we’ll be putting some new releases in the spotlight. Specifically, you’ll see Membrain115 which is made using polyester recycled from plastic bottles to create a sustainable fabric that aligns not only with the show’s main theme but also with our company philosophy.
Having attended the Munich Performance Days at the beginning of May and the Portland Performance Days at the end of October, this Italian company is set to return to the Bavarian capital for this huge functional fabrics exhibition. 290 high-quality exhibitors will be there, hailing from around 30 countries. It’s therefore a crucial date for Trerè Innovation and for our technical products. We have carried out years of research and hours of tests, in lab and in the field, with one sole objective: to always strive for excellence.
BREATHABILITY AND PROTECTION: A HIGHLY FUNCTIONAL MEMBRANE
The Membrain115 is a multi-award-winning technology. It was used in the men’s Rossignol Supercorde Ski Jacket, which won the ISPO Award 2019 for best product in the Snowsport category. We’re announcing an incredible new detail: now the membrane is made using polyester recycled from plastic bottles. Breathable, windproof and extremely durable, when applied to knitted fabric the Membrain115 is exceedingly flexible and can adapt perfectly to the elastic movements of the fabric. Combined with reduced stitching, Membrain115 sets totally new standards in terms of elasticity and comfort, which means incredible freedom of movement while also supporting an athlete’s movements and guaranteeing accurate body temperature control.
TRERÈ INNOVATION: THE ENVIRONMENT IS A KEY FOCAL POINT FOR US
Trerè Innovation was one of the first companies in Europe to obtain the important SteP (Sustainable Text Production) by Oeko-Tex® certification, which guarantees that all our textile manufacturing processes are sustainable. Reducing our impact on the environment is one of our main goals. 100% of the energy we use is derived from renewable sources, allowing us to further reduce CO2 emissions. As a result, we saved 410 tonnes in 2019. What’s more, every year we recycle 110 tonnes of waste material, from paper and wood to plastic and textile fibres, thus driving a circular economy.
The innovation and sustainability of AREAS at Performance Days, Portland
The innovation and sustainability of AREAS at Performance Days, Portland
Eye on the target, looking ahead to the future. AREAS – Academy for Research and Engineering in Apparel and Sport, Trerè Innovation’s centre for research and development into high-tech solutions, has a new goal: we’re bringing our innovation and the attention we pay to sustainability to “Performance Days – Functional Fabric Fair” in Portland (Oregon – USA). After having attended the Munich Performance Days (8-9 May), this Italian company is now flying to the land of stars and stripes for this event on Tuesday 22 and Wednesday 23 October.
So keep an eye out for the high performance, innovation and revolutionary ideas that will mark out the AREAS (stand 817) at Performance Days, the largest trade show dedicated to high-performance fabrics and accessories in sports and work wear.
A shared journey: a future that supports the environment
At Portland’s “Functional Fabric Fair”, launched in 2008 as the first and only event set up specifically for functional textiles, one of the key themes will be sustainability in the textile industry (the organisers are committed, in partnership with “Trees for the Future”, to planting 10 trees for every registered attendee). Trerè Innovation’s AREAS shares this as priority. Through our “Committed to a Greener World” project, we have committed not only to developing functional wear but also doing so with full respect for the environment and communities around us.
Trerè Innovation was one of the first companies in Europe to obtain the important SteP (Sustainable Text Production) by Oeko-Tex® certification, which guarantees that all our textile manufacturing processes are sustainable. We have a team whose daily work is devoted to finding new ways to reduce environmental impact to new lows. At our Asola HQ, we have special filters that can catch 100 million microplastic fibres every year, to prevent them being dispersed into our waters and so safeguard the health of our seas. We use energy that is 100% derived from renewable sources. This has allowed us to further reduce our CO2 emissions and so in 2019 we saved 410 tonnes. We recycle 110 tonnes of waste paper and card, plastic, wood, and textile fibres every year, encouraging a circular economy.
Today’s dreams; tomorrow’s reality
At AREAS, medical analysis of athletes’ performances plus the most advanced tests on products provide us with crucial scientific data. At the stand of our Mantuan research centre (Stand 817), you’ll find the latest developments in the field of functional wear: ultra-performance materials, technology and patents that the AREAS team has designed and created, all as part of careful studies and rigorous testing.
Trerè Innovation welcomes new partner Molon Labe
Trerè Innovation welcomes new partner Molon Labe
Molon Labe is a young German textile company headquartered in the Rhineland, specialized in premium cycling clothing.
From now, Molon Labe is a partner of Trerè Innovation, the future development is at the centre of the collaboration.
At the beginning of the cooperation, managing director Christof Werschkull visited our plant in Asola and inspected the production department.
We are looking forward to the German-Italian exchange!