New Trerè Releases at Outdoor Retailer Snow Show in Denver

New Trerè Releases at Outdoor Retailer Snow Show in Denver

Trerè Innovation will be in the spotlight at the Outdoor Retailer Snow Show, the largest trade event for outdoor and snow sports taking place in Denver, Colorado (USA) from 29 to 31 January.

At our stand (31039-UL), Trerè will be presenting the winter 2020/21 collections from the UYN brand, featuring the incredibly innovative technologies and materials that our group’s modern laboratory AREAS, the Academy for Research and Engineering in Apparel and Sport, has developed.

At the Outdoor Retailer Snow Show, you’ll have the chance to discover the first shoe collection Trerè has ever made: they’re 100% Made in Italy and entirely eco-sustainable; they’re both elastic and flexible to provide you with the utmost freedom of movement. Also in the spotlight, you’ll find ski jackets, mid-layers and pants from the new UYN skiwear collection.

And finally, the Denver show is our chance to announce new, exciting partnerships. We look forward to meeting you in person!


Trerè celebrates two ISPO Gold Awards

Trerè celebrates two ISPO Gold Awards

We are extremely proud to announce that Trerè Innovation has won two highly coveted ISPO Awards with our revolutionary UYN X-Cross Tune shoes and UYN Energyon technical base layer.

ISPO is the largest international network devoted to the world of sport. ISPO Award represents the highest stamp of recognition for sportswear items and an important indication for consumers. This year, the awards have been assigned by an independent panel of 42 experts assessing each product for sustainability, innovation, design and function.

The UYN X-Cross Tune shoes earned the most votes in the category Fitness & Team Sports > Footwear, and so were named Gold Winner. The Energyon technical base layer also earned the highest level of recognition, this time in the Running > Base Layer category.

UYN X-Cross Tune is the first fully knitted shoes that’s both flexible and stable thanks to an innovative manufacturing technique. This shoe is Made in Italy and entirely eco-sustainable as it is composed of pure Merino wool in its inner layer, recycled polyamide and materials derived from sugar cane. Ultra-lightweight, naturally temperature-regulating and water-resistant the X-Cross Tune gifts its wearer with maximum comfort and freedom of movement.

Energyon is the lightest base ever made by Trerè, the first to feature Flowtunnels technology, which combines holes with 3D channels to create a constant air flow on the skin. The long-sleeve version, which won the ISPO Award, is perfect for high-intensity activities that also require better thermal protection around the arms.

New releases at ISPO Munich: 26-29 January

Trerè Innovation will take center stage at ISPO fair in Munich from 26 to 29 January, the largest sportswear gathering in the world. At UYN stand (Hall B3, 502/504) visitors will have the opportunity to discover UYN new releases for FW2020/21 and the latest technologies developed by AREAS – Academy for Research and Engineering in Apparel and Sport.


The new “UYN for Luis Trenker” shoe is launched

The new “UYN for Luis Trenker” shoe is launched

Trerè Innovation technology meets the smart alpine style of Luis Trenker in an original collaborative project. This project – entirely “Made in Italy” – between our Asola-based company and the Luis Trenker brand from Alto Adige has brought about the “UYN for Luis Trenker” shoe, officially previewed at Pitti Uomo 97.

Trerè Innovation marked our momentous entry into the world of footwear with the production of our first UYN-branded sneaker collection – and it’s already been a success. By introducing an innovative production technique, we have crafted shoes from a single piece of knitted fabric, with a modular structure that simultaneously provides elasticity and stability. It has peaked the interest of so many fashion brands who seek the latest market trends.

As such, our partnership with Luis Trenker – a brand symbolic of the fashion world and alpine lifestyle – is the source of huge pride here at the Trerè Group. The “UYN for Luis Trenker” shoe meets the brand’s aesthetic codes, marrying them with Trerè’s cutting-edge technologies and obsessive research into the best materials for securing performance and eco-sustainability. The body of each shoe is made from wool (the inside layer) and recycled polyamide, while the insole is composed of materials derived from sugar cane.

The result? A natural, lightweight, breathable shoe with all the comfort and unmistakeable style of Luis Trenker.


Stefano Garzelli is a new UYN and TITICI ambassador

Stefano Garzelli is a new UYN and TITICI ambassador

Trerè Innovation is proud to announce a new amazing partnership. Stefano Garzelli, superb winner of the Giro d’Italia 2000, is the latest ambassador to join the brands UYN – Unleash Your Nature and TITICI.

The cycling champion from Varese will don the high-performance shirts, bibs and jackets of the UYN Alpha Biking range on his bike, together with the functional base layer and technical socks designed to meet the need of pro cyclists. Garzelli will also ride with the new TITICI bikes from the Road range, all hand- and custom-made for the former pink jersey winner.

“I really believe in UYN and in TITICI, two of the most poignant examples of the Made in Italy merchandising mark: I want to help to spread word of these brands around the world” said Garzelli while visiting Trerè Innovation’s headquarters.

UYN will also be supporting the “Stefano Garzelli Team”, founded in Valencia (Spain) and run by Garzelli himself. Over 70 young talented cyclists will wear UYN highly technical base layers and socks, as well as receiving UYN branded tracksuits, for downtime, and rucksacks.

A career filled with success

Stefano Garzelli was a key figure in professional cycling for 17 seasons, from 1997 to 2013. The Giro d’Italia 2000 represents the greatest success of his career, but he also gained significant victories in other stage races, such as the Tour de Suisse and the Tirreno-Adriatico, as well as in one-day races, such as the Tre Valli Varesine. After his retirement from professional sport, he has taken on the role of directeur sportive and commentator on RAI channels.


Prima Store Vipiteno official opening: 20 September

Prima Store Vipiteno official opening: 20 September

Trerè brands are set to appear in a Vipiteno shop window. Friday 20 September will mark the opening of the Prima Store Vipiteno in the small town in South Tyrol. The shop will be devoted to clothing produced by our Asola-based company.

In the Prima Store Vipiteno, customers will find high-performance base layers and socks for the winter season. This kit bares the UYN brand, high-tech label from Trerè Innovation and sponsor of 10 national ski teams, including Italy, Austria and Germany.

Customers who love e-biking and urban cycling can also discover and buy For.Bicy products, while city and countryside adventurers alike will be drawn to items from the Jeep range. Men will be able to shop the Replay underwear collection, a product that Trerè Innovation produces and distributes internationally.

Prima Store Vipiteno, the new home of Trerè brands, can be found in via Città Vecchia 15/A, in the medieval Old Town of Vipiteno (Bolzano), that is listed as one of the most beautiful villages of Italy.


Lonati & Trerè: the historic partnership, based on mutual respect and cooperation, looks to the future with innovative projects

Lonati & Trerè: the historic partnership, based on mutual respect and cooperation, looks to the future with innovative projects

Friendship and mutual respect that go beyond business. The story of this relationship has its roots deep in the past, yet the pair is always looking ahead to new collaborative projects.

The Lonati Group, based in Brescia, is the world leader in the hosiery machinery sector. Its president Ettore Lonati was an extremely welcome guest on Wednesday 12 June at the Asola (Mantua Province) headquarters of Trerè Innovation, itself a global leader in the production and distribution of highly technical socks, underwear, base layers and apparel.

The bond between Lonati and the Redini family spans through generations, nurtured by shared values and goals: both have a passion for innovation and strive constantly towards quality. They continue to revolutionise the textile industry, introducing increasingly technical and high-performance products.

It is with that philosophy – that vision founded around Lonati and Trerè Innovation’s shared history – that the two can look towards a future of momentous joint initiatives.

The meeting between Trerè Innovation CEO Marco Redini and Lonati president Ettore Lonati took place in the Asola show room. The conclusion to the company and production departments tour was a great surprise: Redini paid homage to Lonati with a very special gift, the new TITICI gravel bike, the shining star of the Trerè Innovation brand.

The “Lonati Devel” e-bike was made to measure, by hand, and fully customised using the corporate colours of the Lonati Group. A symbol of the enormous esteem and friendship between these two entrepreneurs.


A new robot-based warehouse to support Trerè’s continued growth

A new robot-based warehouse to support Trerè’s continued growth

Trerè Innovation is growing and looking to the future. The company has introduced an automated system into our logistics hub in Asola (Mantua province). It is designed to allow us to manage the substantial demand for our UYN, Jeep and For.Bicy products in a highly efficient manner.

A 1500m2 unit has been built to house the high-density AutoStore storage system, created by Swiss company Swisslog. The warehouse works on a “goods-to-man” picking system: a fast, automated and intelligent system instructs a series of 7m tall robots to pick and drop the products.

This important investment allows output at the warehouse to reach six million items per year, in support of the company’s huge upward growth trend. The works, which began in February 2019, will be finalised in early 2020. The Trerè group has always been at the forefront of the textile world and with this development, we’re taking further steps into Industry 4.0, combining automation and artificial intelligence to triumph against the challenges of the future.


Plus X Award: UYN nominated “Best Brand of the Year” while Fusyon Cashmere Shiny wins “Best Product”

Plus X Award: UYN nominated “Best Brand of the Year” while Fusyon Cashmere Shiny wins “Best Product”

With enormous pride, Trerè Innovation announces the win of yet another prestigious award. The UYN trademark was nominated for “Best Brand of the Year” in the “Functional Underwear” category at the Plus X Award 2019, while the Fusyon Cashmere Shiny collection of revolutionary winter base layers was chosen “Best Product of the Year”.

Over 700 brands participated in the Plus X Award, making it the largest prize-giver in the technology, sports and lifestyle sectors. The exceedingly high quality and innovation behind the UYN base layers won the favour of an extremely qualified panel made up of journalists, designers and specialists. Their verdict identifies UYN as the number one brand in functional base layers. This recognition has unparalleled value for Trerè Innovation, but it also serves as an important indication for consumers deciding which products to purchase.

The Plus X Award panel also awarded the UYN Fusyon Cashmere Shiny line with four quality marks: “High Quality”, “Design”, “Ergonomics” and “Ease of Use”. As such, Fusyon Cashmere Shiny rose above all its competitors to become the best product of 2019.

The Fusyon Cashmere Shiny shirt, base layer pants and socks are a preview of the UYN Autumn/Winter 2019/2020 releases. The range combines prize wool Cashmere with other exclusive materials to guarantee exceptional thermal properties and a pleasant softness on the skin. The 3D technologies that UYN incorporates into garments ensure perfect body-temperature regulation, no matter what the conditions. The Fusyon Cashmere Shiny range is unique in appearance, too, due to its carefully crafted, delicate gold and silver design.


Trerè conquers hearts in Japan: first UYN shop-in-shop to open in Tokyo in 2020

Trerè conquers hearts in Japan: first UYN shop-in-shop to open in Tokyo in 2020

Trerè Innovation is set to lead the way in Japan, too. On 1st April 2020 – the year Japan hosts the Olympics – UYN, Trerè Innovation’s high-tech apparel brand, will open its first shop-in-shop right in the capital city of Tokyo.

A 60m2 space within luxury sportswear shop Ski Shop Jiro will be dedicated exclusively to UYN. Three shop windows will display our high-performance Italian products: the central Tokyo store already stocks the base layer and sock collections and will add the Alpha and Activyon ranges for running.

Signed in Asola (Mantua, Italy), when we had the honour of welcoming Mr. Jiro Takasou for a visit, the agreement to open the new UYN shop-in-shop was the result of a relationship of enormous respect between Mr Takasou and Trerè Innovation. Next summer (24 July to 9 August 2020), as Tokyo becomes the centre of the sporting universe, the UYN space within Ski Shop Jiro will be a home for athletes and sports aficionados from all over the world. There, they will find kit to meet their every need.


The champions of the German National Ski Team visit Trerè

The champions of the German National Ski Team visit Trerè

For years, Trerè Innovation has been providing these champions with the most advanced and high performing kit. On Thursday 9 May, we had the great pleasure of welcoming the German national alpine ski team athletes for a visit.

Team star, Viktoria Rebensburg (Olympic gold medallist in 2010 and three times World Cup giant slalom champion), her teammates (Marina Wallner, Marlene Schmotz, Veronique Hronek, Jessica Hilzinger and Patrizia Dorsch) and the team coaches and staff saw Trerè up close. That included the UYN brand, creator of the Natyon base layers and socks that support the team’s top-level performances.

After arriving in Asola in the Mantua Province in the morning, the athletes were taken on a tour of the headquarters by UYN brand manager Giuseppe Bovo. They were fascinated by the hyper-technical equipment used to create and perfect our kit for these champions. There was no shortage of questions and photos!

After arriving in Asola in the Mantua Province in the morning, the athletes were taken on a tour of the headquarters by UYN brand manager Giuseppe Bovo. They were fascinated by the hyper-technical equipment used to create and perfect our kit for these champions. There was no shortage of questions and photos!

“It was a really interesting visit, I’m so happy to have had this opportunity,” Viktoria Rebensburg said. “I’m really impressed by Trerè Innovation. Every aspect of production is tightly controlled: from product research right down to the detailed manufacturing process. I’ve never seen such sophisticated machinery.”

The afternoon saw the athletes continue their training plan. They went out for a cycle around the area south of Lake Garda, sporting the new UYN Alpha Biking range jersey and shorts. This gave them the chance to experience the quality of UYN cycling products, having already proven the excellence of our kit at some of the largest winter sporting events.

Trerè Innovation provides kit to the German team and to six other top alpine ski teams. That kit includes UYN Natyon range socks and base layer shirts and tights, hyper-technical and in each team’s colours. We also provide technical sweatshirts for downtime and rest, before and after competitions.