Groundbreaking ceremony of the new AREAS

Groundbreaking ceremony of the new AREAS

Groundbreaking ceremony of the new "Academy for Research and Engineering in Apparel for Sport" next to Trerè Innovation HQ in Asola (Italy). 

A unique high-tech research and development centre of over 3,500 square metres, a state-of-the-art testing infrastructure that will include a climate wind tunnel, 3D body scanner and sports medicine department.

The cooperation with CERISM, the institute for Sport and Health Research of University of Verona will allow us to detect weaknesses in clothing and eliminate them, to maintain and expand our technological advantage.


Leading German trade magazines visit Trerè headquarter

Leading German trade magazines visit Trerè headquarter

What a busy week in Asola. In addition to our sales teams, three journalists of the leading German trade magazines visited Trerè headquarter in Asola.

Andreas Stowasser, chief editor of Sport+Mode, was the first visitor at the beginning of the week.

Our CEO Marco Redini was proud guiding him through the factory, including a 3-hour-intense-conversation about the history and visions of Trerè Innovation.

Andreas Stowasser was highly impressed by the diversity of our work.

The two other important journalists, that joined us on friday – Astrid Schlüchter (SportFachhandel) and Dr. Regina Henkel (ispo.com) – experienced it the same way.

During their tour with Marco Redini they could get an impression of our team’s limitless spirit of innovation.

Besides, they had the possibility to see some top-secret innovations which will be presented at ISPO 2019 and during the following months.


Trerè technology impresses Philippe Starck

Trerè technology impresses Philippe Starck

Philippe Starck visited our plant in Asola and was highly impressed by our advanced technology: the French designer did not anticipate so much innovation in underwear – in our production he could convince himself of the opposite.

Philippe Starck is considered as one of the most famous designers and interior architects of our time.

During a production tour we could show him our advanced technologies, which ensure we can create innovative products that combine design with quality and unique wearing comfort.

We had a great day with you, Philippe Starck.


Prada trusts in Trerè Innovation

Prada trusts in Trerè Innovation

We started developing products for the Italian sailboat racing syndicate Luna Rossa, which is sponsored by the Italian luxury fashion house Prada. It will challenge the title defender Royal New Zealand Yacht Squadron at the next America´s Cup in 2021. On behalf of Prada SpA, Marina Balduzzi (Product Development Manager Knitwear) and Daniele Buso (Men's RTW Division Director) visited our plant in Asola to get a first-hand impression of Trerè Innovation’s production and technological innovations.

The America’s Cup is the oldest trophy in the history of sport.

Its trophy is being awarded to the winner of sailing yachts races. The next America’s Cup will see the Royal New Zealand Yacht Squadron defend the cup, Luna Rossa will be taking the challenger’s role.

Therefore, we have developed new second layers with the innovative technology from UYN®, which the Luna Rossa sailing team will be testing in the next months.

We are convinced that our products will help you win the America’s Cup.


Gold and Silver Scorecards for Trerè Innovation

Gold and Silver Scorecards for Trerè Innovation

Our products stand for innovation, quality and comfort. For the fifth consecutive year, we received an excellent Supplier Scorecard from the fashion chain C&A: We achieved for our outstanding quality a Gold Score as well as a Silver Score for delivery, product execution, profit contribution and sustainability.

C&A Global Sourcing Product Manager Thomas Vornhusen handed over the certificate in Vilvoorde (Belgium). The fashion label C&A has more than 2000 stores in 23 countries and offers high fashion at an affordable price. Moreover, it has been a very long-standing partner – our collaboration started in 1985.

Winning this award for the 5th year is the result of outstanding work and highest requirements on our products and development. We are looking forward to a further prosperous collaboration with C&A.


Business bike ride at Garda Lake

Business bike ride at Garda Lake

Lake Garda is always worth a visit - especially if you can’t get enough of cycling in October. That's why we invited two editors of Germany’s most important road cycling magazines to the headquarter of Trerè Innovation in Asola.

Ralf Jirgens, publisher and editor-in-chief of the magazines Bergstolz & Bicicletta da Corsa, and Daniel Götz of RennRad visited the production facilities and showrooms of UYN – Unleash Your Nature and TITICI.

We had two great days with interesting technical discussions and excellent Italian food. But of course, we also had to try out our products intensively and did an extensive test ride. Together with our brand manager Giuseppe Bovo, winner of the Ötztal cycling marathon in 1990, we went to the mountains around Garda, Bardolino, Affi and Lazise.

It was a fast and exhausting trip. But if you want to test the limits of our TITICI road bikes, handmade in Italy, you have to push your own limits. And as a reward, we had a pizza 😉


Giorgio Armani visits Trerè Innovation

Giorgio Armani visits Trerè Innovation

Trerè Innovation produces high-quality products for numerous partners, among them the Italian fashion group Giorgio Armani. Mario Zampieri, Alexander Giglioli and Halley Guglielmi from Giorgio Armani visited Trerè sales manager Paola Brunelli at our plant in Asola.

The occasion was the extension of the EA7 ski and wintersports products range. Under the EA7 label, Armani offers sporty streetwear as well as high-tech clothing for sport.

We are proud to be partner of Giorgio Armani.


Intersport France takes a look behind the scenes at Trerè Innovation

Intersport France takes a look behind the scenes at Trerè Innovation

On behalf of Intersport France, Alice Saulnier (Category Manager Skiwear and Accessories) and Alice Lascaux (product manager ski apparel private label) visited our plant in Asola, where they were given an insight into the manufacturing processes of our innovative UYN products.

Charlotte Halgrain and Joseph Bouchon, both general managers and sales managers of Trerè Innovation France, were also present. During this meeting, the course for the future cooperation of the Intersport private label was set.

We thank you for your visit and look forward to working with you.


Biathlon star Dorothea Wierer for commercial shoot in Asola

Biathlon star Dorothea Wierer for commercial shoot in Asola

Fit, successful and attractive: Dorothea Wierer is the star of the Italian biathlon team and the most important testimonial of our brand UYN® - Unleash Your Nature. The likeable South Tyrolean was a guest at our company headquarters in Asola for the shooting of a commercial spot, which will be broadcast on the TV channel Eurosport during the Ski World Cup.

This year Wierer won her second bronze medal at the Olympic Games in Pyeongchang, during her career the 28 years old South Tyrolean has already celebrated five World Cup victories.

This makes her Italy’s most successful biathlete. With the functional clothing from UYN® specially designed for top athletes, Wierer wants to be at the forefront of the world’s best again in season 2018/19. The World Cup start will take place on 30 November in Pokljuka, Slovakia.

We wish our athlete Dorothea Wierer a successful and injury-free season and are proud to welcome the charismatic South Tyrolean to our team.