Pierre Cardin's elegance comes to Trerè Innovation

Pierre Cardin's elegance comes to Trerè Innovation

Trerè innovation announces the acquisition of the license for the next 4 years of loungewear and nightwear production.

Trerè Innovation’s desire always remains to expand its portfolio of renowned signatures, seeking out the best excellences in the world to make its offer unique.

For this reason, we are happy to announce that we have acquired the license of Pierre Cardin, a brand of absolute prestige in the fashion industry, for the next four years.


Pierre Cardin is a historic brand, for over 60 years at the top level in the world market, recognized as an icon of style and design. It was the first brand to produce clothes “pret-a-porter” in the last years of ‘50s, then he grown exponentially in every decades of twentieth century and today it is recognized for its unique and elegant style.

Pierre Cardin was a visionary designer that he was able to create looks for entire decades and to bring innovation in the market strategy of fashion industry. Trerè Innovation strongly identifies with this futuristic identity. Both brands are linked by a history that goes way back and after this agreement there is a common vision of a future with new goals and shared objectives.


The acquisition of the Pierre Cardin license expands a rich portfolio that includes several iconic brands around the world such as Jeep, Citroen and Replay.

Jeep is the leading off-road vehicle brand and it’s an icon for explorers. This philosophy is replicated in both men’s and women’s collection created by Trerè Innovation. Values such as innovation and technology have encouraged an iconic brand like Citroen to choose us to produce and distribute a special lifestyle line that is unique and recognizable just like the French automotive brand. Finally, the agreement with the historic Veneto-based brand Replay includes distribution of socks and underwear collections in more than 30,000 stores globally.

UYN Second Life Program

UYN Second Life Program

Giving our leftover textiles a new purpose

Turning waste into resources
In the era of fast fashion and endless consumerism, the impact of textile waste on the environment is becoming a global concern. An estimated 92 million tonnes of textiles waste is created globally each year. If we do not take action now, the situation will dramatically get worse.
For this reason, we at UYN have committed to the ‘Second Life’ project: reusing pre-consumer textile waste from our manufacturing to create new products.

When you use waste fabrics, originally produced for a different purpose, you are presented with many challenges. The creative process is turned upside down. You cannot make the design first and then look for materials, but you have to figure out how you can reuse the materials you already have.
This creative process is carried out by our team of designers and pattern makers in our laboratories in Asola (Italy). Their mission is to imagine a second life for fabrics: collect, clean, cut and sew them together. The result is a handcrafted, fine and exclusive product, different from all others because the starting materials are different.

Repurposed textiles

Where our textile leftovers come from
We use textiles from our own production chain to make Second Life products. In particular, when we create UYN outerwear, there is a surplus of unused fabrics and accessory parts (such as zips and buttons) left over. Instead of discarding them, we valorise and turn them into new products.

UYN Circular Store: Peschiera del Garda

UYN Circular Store: Peschiera del Garda

Renewable, recyclable, biodegradable: this is our circular store

Each UYN® Store is a new shopping experience. An experiential and cognitive space before just a shop. An immersion with all the senses into the UYN® world and its values of innovation and sustainability, technology and nature, performance and comfort.
Designed in harmony with nature, our UYN® Stores are based on a circular concept: materials come from responsibly managed sources and are recyclable. The entire furniture, from the checkout counter to the displays, is made of 100% recyclable cardboard. This allows each UYN® Store to be at the forefront of sustainability and environmentally conscious use of resources.

UYN® Store Peschiera del Garda
History, design and elegance come together in this prestigious UYN Store located inside the stunning Officers’ Pavilion (Padiglione degli Ufficiali), an imposing 19th century Austro-Hungarian building restored to meet modern comfort requirements. The senses are absolute protagonists here in the discovery of UYN’s Biotech collections.

UYN EVOLUTYON BIOTECH underwear wins Ispo Award 2022

UYN EVOLUTYON BIOTECH underwear wins Ispo Award 2022

We are proud to announce that our new EVOLUTYON BIOTECH technical underwear has won the Ispo Award 2022. This award is one of the most prestigious in the sportswear industry and each year highlights the products that have excelled globally in innovation, quality and sustainability.

The international jury recognised EVOLUTYON BIOTECH as a milestone in technical apparel. This underwear is made using only natural and plant-based materials, achieving extraordinary performance.

EVOLUTYON BIOTECH shows that it is possible to make petroleum-free sportswear, thus reducing the footprint of the textile industry on the Planet.

ISPO Award jury statement

“This innovative material combination of bio-based fibers shows that alternatives to petroleum-based synthetics are no longer dreams of the future. The material feels great and the knit combination impressively shows that knit is a technology of the future.”

Evolutyon Biotech – Bio-developed thermoregulation

UYN EVOLUTYON BIOTECH shirt and pants are the ultimate meeting of nature and technology. The UYN engineers drew on our extensive experience in winter sports and the studies of our AREAS (Academy for Research and Engineering in Apparel and Sport) research and development laboratory to create an innovative mix of biomaterials that includes: kapok, the world’s lightest natural fibre, BIOLIGHT high-breathability yarn from beech wood, Natex bio-fibre from castor oil seeds and Flexicorn elastic yarn from corn seeds.

The result is a revolutionary underwear, ideal for high-intensity activities at medium to low temperatures. Characterised by perfect body temperature management and the incredible feeling of natural softness on the skin, unmatched by traditional synthetic fibres.

Meet us at ISPO Munich 2022

Discover EVOLUTYON BIOTECH and all of UYN’s innovations at ISPO Munich 2022. We look forward to seeing you at our booth (B1.502) from 28 to 30 November.




On Friday, June 3, at the UYN Store in KaDeWe, Berlin, the “UYN for BUGATTI” line was officially presented.
This high-performance apparel and footwear collection is the result of the partnership between the two leading brands in their respective fields of functional apparel and automotive engineering and design.

Within the prestigious venue of KaDeWe – the iconic department store in Berlin – on Friday, June 3, UYN (Unleash Your Nature) and Bugatti officially unveiled the first “UYN for BUGATTI” apparel and footwear collection – the result of the new partnership between the two brands.

As Bugatti is a symbol of innovation and craftsmanship in the automotive world, UYN represents the pinnacle of technology in the sportswear sphere. The products of the Italian brand are used by Olympic champions and ultra-athletes in every discipline, from skiing to cycling. Thanks to their decades of experience, UYN’s engineers have succeeded in translating the extreme beauty and performance of Bugatti hyper sports cars into a line of the highest quality, truly modern and innovative apparel.

The “UYN for BUGATTI” collection aims to redefine man’s relationship with clothing in day-to-day life through timeless garments that combine dynamic style with superior performance in terms of freedom of movement, breathability, fit and temperature regulation., Italy).


“Every product that bears the famous Bugatti macaron is reflecting the facets of our beautiful marque. The new “UYN for BUGATTI” collection combines high-performance garments and cutting-edge design to meet the luxurious feel of comfort our customers expect. In the same way that our hyper sports cars seamlessly integrate technology, the products of our new collaboration with UYN achieve the same.”uccess of UYN”.


“The launch of the first “UYN for BUGATTI” collection fills us with pride and marks an important milestone in the history of our brand. Cars are a great passion of mine and I have always admired Bugatti for its unique heritage, craftsmanship and engineering excellence. The marque’s modern hyper sports cars encompass luxury, comfort and performance and these values are the same that inspire UYN products. I’m truly excited to partner with Bugatti because I am convinced that we will translate the same extraordinary combination of comfort and performance into the field of clothing. UYN’s dedication to research and testing sets our company apart in this regard.”


The garments in the collection are engineered in Italy by AREAS (Academy for Research and Engineering in Apparel and Sport) – the research and development centre of UYN, in ongoing collaboration with Bugatti. The partnership has led to the selection of intelligent yarns and the development of revolutionary shapes according to the principle that design follows function.

Bugatti’s legendary C-Line design element has been reinterpreted by UYN through cutting-edge textile technologies. In clothing, the curved shape of the C-Line has been transformed into the special Ergomotion® shoulder design for maximum freedom of movement. In the shoes, the C-Line highlights the highly breathable areas of the upper section, creating a combination of comfort, performance and style that is the hallmark of the entire collection.

The colours blue, white, black and red dominate the “UYN for BUGATTI” line, reflecting the identity of the Molsheim-based company and paying homage to its glorious racing heritage. Tricolour French flag-inspired stripes add a discreet sporty touch to the entire collection.


The apparel line includes ten models, starting with the classic cotton t-shirt redesigned into a high-performance garment. The UYN for BUGATTI shirt features Ergomotion® technology for a natural range of motion, while the sleeves are made using the 3D knit Haloflex technique that guarantees superior elasticity and breathability. Ergomotion® and Haloflex technologies also define functionality and style in the UYN for BUGATTI polo shirts – in both short and long sleeve versions. The collar with integrated BIFLOW ventilation system is a refined performance element for urban adventures.

The technical mid layer with full-length zip, high neck and soft fleece lining is designed to provide the right level of warmth in the cooler months and transitional seasons. For windy days, the ultra-lightweight and compact “UYN for BUGATTI” Wind Jacket and Wind Vest are the ready-to-wear staples. From the experience of UYN in the world of high-performance outdoor apparel comes the “UYN for BUGATTI” Rain Jacket: a sophisticated jacket made of waterproof (10,000 mm water column) and windproof fabric, full of functional details, such as the Flowtunnels ventilation system integrated into the underarm. This jacket, ideal for casual outings, achieves the perfect balance of protection and breathability, providing maximum comfort in any situation.

The “UYN for BUGATTI” Padded Jacket and Padded Vest complete the outfit with their innovative mix of materials. The elegantly quilted structure is combined with sleeves and shoulders made of 3D knit fabric and Haloflex technology. The result is extraordinary freedom of movement and perfect management of body temperature, enhanced by a unique style.


UYN for BUGATTI” shoes are a new take on traditional sneakers. Flowing design, advanced functionality and plant-based materials come together to create a new walking experience. The collection includes the SPEED and PACE shoes. The first style features a 3D knit one-piece upper with patented Air Dual® ventilation system. Special protections at the toe, heel and sides increase abrasion resistance as well as giving the SPEED shoes a dynamic and bold style.  

The PACE model is engineered entirely from the sock according to a production technique exclusive to UYN. Ultra-elastic, slip-on and seamless, the PACE shoe wraps around the foot in outstanding comfort and adapts naturally to its anatomy. The highly breathable C-Zones on the sides, inspired by Bugatti C-Line, promote foot ventilation and help maintain the ideal micro-climate inside the shoe.

The “UYN for BUGATTI” shoes are made using the high-performance bio-fibre Natex, derived from castor oil seeds. Compared to petroleum-based materials, this eco-sustainable yarn is 25% lighter, dries 50% faster and has a natural bacteriostatic effect that minimises odours. The shoes come out with the new Horseshoe sole featuring a shock-absorbing EVA midsole and high-grip rubber tread. The U-shaped design, inspired by the legendary Bugatti radiator grill, provides greater stability and traction on all terrain.

After the official presentation in Berlin, the “UYN for BUGATTI” collection will be available in all UYN Stores and on the official website www.uynsports.com.

UYN opens its first store in KaDeWe Berlin

UYN opens its first store in KaDeWe Berlin

The Italian brand continues to grow: a new shop for its high-performance products opened in Germany's most famous shopping centre

UYN® – Unleash Your Nature continues its global growth project. After opening five flagship shops in the last year (Asola, Milan, Brescia, Salò and San Ginesio), the Italian brand has taken another important step in its distribution strategy by opening its first store in Germany.
The new UYN Store officially opened on Saturday 26th March in Berlin, inside the prestigious KaDeWe shopping centre. The 200 square metre store is located on the fourth floor, in an exclusive area dedicated to the most important sports brands. Customers can discover the shoe collection and the running, fitness and outdoor lines of UYN, supported by a qualified staff ready to explain the new technologies developed by the brand and the sustainability processes implemented in the production centre of Asola (Mantova, Italy).

With 60,000 square metres of retail space, the Kaufhaus des Westens, “KaDeWe” for short, is the most famous shopping centre in Germany and one of the largest on the European continent. Since 1907, it has been the privileged gateway to the German capital for high fashion and the finest products. Within KaDeWe, UYN offers its innovative combination of technology, nature and style that is revolutionising the high-performance sportswear sector.

The words of CEO Marco Redini
“Germany represents our first market. The opening of the first UYN Store in Berlin consolidates our presence in the German area and contributes to growing the brand’s image, which is already perceived by our customers as synonymous with high quality, reliability and innovation. Since its launch in 2018, UYN has continued in its extraordinary growth process, which has recently led us to open new flagship stores, inaugurate a new subsidiary in the United States and expand our online and offline distribution network worldwide. The goal is to continue to fuel this growth through new collaborations with partner shops that believe in our products and the success of UYN”.

Another step, another success: in Brescia the 5th UYN Flagship Store

Another step, another success: in Brescia the 5th UYN Flagship Store

In less than a year the 5th UYN flagship store has been opened. An elegant and contemporary space located in the Elnòs shopping center in Brescia where you can touch the technology and sustainability of the brand of Asola (MN).

A place to meet the UYN identity

150 square meters for a welcoming and avant-garde atmosphere to accommodate everyone. With the opening of the 5th Flagship store continues the desire to make customers understand UYN technology by immersing them in an environment where sustainability is at the forefront.

Inside the shop, customers will be able to take an experiential journey where they will have the opportunity to touch the materials and innovations that have characterized UYN since its origins: from NATEX, the completely organic yarn obtained from castor beans, to high quality merino wool until AIRNEST, a micro honeycomb structure made entirely from textile waste and production processes.
Inside the Flagship store every customer will be able to figure out what makes UYN apparel so unique.

Constant growth
The store in Brescia marks a further step towards the realization of a distribution strategy based on a direct relationship with the customer. Giving the opportunity to know the UYN galaxy through direct contact with the materials is central to share with the public the identity of the brand and its values.

Trerè even greener with innovative roof that reduces pollution

Trerè even greener with innovative roof that reduces pollution

The Italian company has equipped its logistics hub in Asola (Mantua, Italy) with an innovative roofing membrane that captures and contributes to eliminate part of the polluting substances in the air.

Adopting an effective Green Strategy means choosing sustainable solutions in all areas that involve a company: from the choice of materials to the production chain, up to ordinary and extraordinary management. And it is precisely in this last aspect that Treré Innovation has decided to add a further brick to its strategy. During the maintenance work carried out in its logistics hub, the company decided to use a special NOₓ-Active membrane that according to European HQE (High Environmental Quality) criteria is effective in cleaning the air from Nitrogen Oxides (NOₓ), polluting substances whose main sources of emissions are road transport, industry, and the energy production sector.

Laboratories of major national centers such as the French National Research Council (CNRS) and National Research Council (CNR) have demonstrated that the NOₓ-Active membrane contains elements with photocatalysis depolluting properties able to capture NOₓ and under the effect of sunlight decompose it into by-products that are then eliminated by rainwater runoff.

The choice of using this innovative roofing membrane goes in the direction of the ambitious goal from Trerè Innovation of creating a zero-impact production site where energy production is already 100% sustainable and where the entire amount of textile waste is already recovered. The results communicated by the manufacturer state that over a year, 10,00 m2 of NOₓ-Active roofing is capable of neutralizing the same amount of pollution generated by 10 diesel vehicles traveling 20,000 km per year or 31 gasoline vehicles traveling 20,000 km per year.

UYN EXCELERATION awarded with the prestigious Red Dot Award 2021

UYN EXCELERATION awarded with the prestigious Red Dot Award 2021

Our new UYN EXCELERATION running line has won the Red Dot Award, one of the most prestigious design prizes in the world, for its ability to meet the needs of modern runners with advanced technical specifications.

The Jury’s verdict

“Thanks to a refined system for thermoregulation, UYN EXCELERATION meets the expectations demanding athletes have of modern running clothing.”
The prize was awarded by an independent jury of 50 international experts who declared UYN EXCELERATION the winner in the Product Design category. For us at UYN this is yet another recognition of the quality of our products, which in the last three years have won over 20 international awards: each of them is a testament to the work and commitment of the brand in terms of research and design.

EXCELERATION – More speed, more comfort

Starting from the know-how developed in the field of high-performance underwear dedicated to winter sports, we have launched a completely new line of running apparel designed for the coldest time of the year. EXCELERATION is characterized by high thermoregulation, cold insulation and maximum freedom of movement: everything you need to support the best performance of the runner.

The line is available for men and women with long sleeves, crew neck and zippered versions. There are also three lines of pants designed specifically for the different needs of runners: long pants, pants with windproof inserts and 2in1 pants with shorts in the men’s version and a skirt in the women’s version.

Thanks for visiting Didier!


As fast as he can be, even the legendary Didier Cuche sometimes... stops! The Swiss alpine skiing legend stopped by our Headquarters in Asola (Mantova). The perfect opportunity to discover the production processes that lead to the birth of technical underwear worn by the best national ski teams and by Didier Cuche himself.

The phenomenon of Le Pâquier, winner of the World Cup in Val d’Isere and holder of the record of victories on the legendary Streif of Kitzbühel (six successes, no one like him!), was able to discover a preview of the new collections in our showroom; he knew the entire production process, from design to the creation of prototypes up to large-scale production; he visited the Research Center and the new Flagship Store of UYN.

We at UYN are very proud to collaborate with champions of Didier’s caliber who, with their class and their unparalleled experience, allow us to develop products that are increasingly performing and responsive to the needs of athletes.