Coronavirus emergency: Trerè Innovation donates 8000 masks to the Asola community

Coronavirus emergency: Trerè Innovation donates 8000 masks to the Asola community

Local community is the lifeblood a company. The Trerè Innovation Group has grown over the years to take on its current international dimension, but we have remained proud of our roots in the Asola (Mantua) area and have always identified contributing to improving the lives of the area’s citizens as our mission. At this time of emergency, the company has chosen to do our bit by taking very special initiatives. The manufacturing department has been converted – in record time – to be able to produce washable and reusable fabric face masks. The first 8000 were donated to the Asola community, to help fight the spread of Covid-19.

The masks come in adult and kids sizes and were delivered by CEO Marco Redini to Asola’s Civil Protection Service, which was then able to distribute them to inhabitants. Trerè Innovation’s experience and nature led us to create a high-quality product. It’s made using breathable, hypoallergenic 3D fabric, which can be washed at 60° to remove pathogens.

Redini: “Our mask is the product of our local community’s creativity and professionalism”

“Masks have become a part of daily life,” said CEO Redini. “They’re an indispensable way of limiting the spread of coronavirus but also for regaining confidence in our relations with those around us.” In just three weeks, we have been able to design, test and produce a completely new product. Our mask is the product of the skill and professionalism of everyone working at Trerè Innovation, from designers to manufacturing engineers, who mostly come from Asola and the neighbouring areas. If you look at it that way, the mask represents the creativity of the area and we couldn’t but donate the first models produced to the community that brought them to life.”

Local charitable organisations receive support from the Redini family

At times when the pandemic was at its worst, the Trerè Innovation Group rolled out other initiatives for tackling the emergency. The company contributed to the purchase of a ventilator for the hospital in Asola, equipment that has helped treat Covid-19 patients and save human lives. Alongside the “Il Ponte della solidarietà” (or Solidarity Bridge) Foundation, the Redini family donated funds to the Asola Care Home, as well as 400 masks to the Shalom Community in Palazzolo sull’Oglio (Brescia). They provided funds for local charity projects and supported missionary initiatives in Malawi, Ethiopia, Burundi, Ghana and Cambodia, in communities struck by the coronavirus. The support given totalled around 60,000 euros.


UYN launches its ergonomic, washable,
 sustainable Community Mask  

UYN launches its ergonomic, washable,
 sustainable Community Mask

The Italian brand launches production of a new high-tech face mask for sports and community activities. 10,000 masks will be produced every day in the company’s headquarters in Asola (Mantua).

The plant in the heart of Lombardy, one of the regions most severely affected by the Covid-19 virus, has adapted to respond to the emergency. Trerè Innovation, a leading manufacturer and distributor of functional sportswear, announces development of a new model of face mask to be distributed under the UYN – Unleash Your Nature brand. The UYN Community Mask is made entirely at the company’s headquarters in Asola, in the province of Mantua, which has rapidly reorganised to guarantee a productive capacity of 10 thousand masks a day.

Ergonomic 3D design

Drawing on the company’s long experience with high-tech fabrics and studies conducted in the AREAS research and development lab, Trerè Innovation has come up with a light, ergonomic face mask that adapts perfectly to the shape of the face to ensure greater efficacy. The fabric is worked in three dimensions, thicker over the nose and mouth to create a barrier that slows dispersion of the saliva droplets that are expelled when we cough, sneeze or speak while permitting easy breathing.

Texlyte Nano: the ultralight fibre preferred by champion skiers

The UYN Community Mask is made out of Texlyte Nano, a high-tech fibre used in the manufacture of functional base layers worn by the champion skiers of the national teams of Italy, Germany, Austria, France, Norway and four other countries. The Oekotex Standard 100 and Bluesign certified material will not cause allergies and is especially recommended for use in products requiring high standards of hygiene. Texlyte Nano is 50% lighter than cotton and 34% lighter than polyester, and is moisture-repellent, thermo-regulating, highly resistant and 100% recyclable, making it one of the most eco-friendly synthetic fibres on the market.

Four sizes, for adults and children

The result is a face mask recommended for use during sporting activity and everyday life in the community. It is not a disposable product, but can be washed at 60° and used again and again, without altering its properties. The refined design, availability of plenty of different sizes for children and adults (four sizes, from XS to L) and different colours (four colours for sizes XS and S, seven for M and L) allow you to feel at ease, so the mask doesn’t feel like a foreign body.

The most altruistic thing you can do

The Community Mask is not a medical device. Wearing it is not a replacement for following the rules of hygiene and social distancing recommended by the authorities. Wearing the mask does not protect the wearer against contagion, but (by decreasing the range of action of the droplets and mucous particles that can carry the virus) is an altruistic act to protect the people around us. It’s the best thing we can do to restore confidence in interpersonal relationships!

In the words of CEO Marco Redini

“At this time of emergency, Trerè Innovation is doing its part for the good of the community,” says CEO Marco Redini. “In only a few days, we adapted our highly flexible organisation in response to the situation and put our know-how to work to develop a high quality face mask. We will increasingly be wearing face masks as we go about our everyday lives: at work, in the supermarket, at the gym, during group sporting events. This is why UYN wanted to make a Community Mask that is comfortable, lightweight, sustainable and attractive to look at. At a time like this it’s important to have a choice of colours, because colours have the power to affect our state of mind: blue has a calming effect, green expresses harmony and hope, and orange promotes optimism. UYN masks are designed for both children and adults, and we can also supply customised masks for companies and businesses”.


COVID-19: important information

COVID-19: important information

Trerè Innovation, as all Italian companies, has implemented the Prime Minister Decree of 22nd March 2020 related to the suspension of production and commercial activities until 3rd April 2020.

After the measures already implemented in the past weeks, we are now asked for an additional act of responsibility to protect the health of our employees and to combat the spread of the infection.

While following the provisions of the authorities, we want to guarantee that Trerè Innovation, thanks to its solid internal organization and collective effort, will be able to cope with the commitments made with its customers – as has always happened in its long history.

Working methods have been promptly reorganized to allow employees to continue their activities at home, where possible. As a result, the Customer Service remains active to give our partners full support. The usual communication channels remain active too. Through them we will keep you constantly updated on the evolution of the situation.

Finally, we guarantee that this difficult moment will not change the spirit of our company. Our desire to innovate and offer revolutionary products will not end. More than ever, we do not give up on the present situation, but we look to the future with confidence, aware that soon we will start again with even greater enthusiasm.


UYN shoes in the spotlight at “Gallery Shoes” trade show

UYN shoes in the spotlight at “Gallery Shoes” trade show

After the official launches at Pitti Uomo (Italy) and ISPO Munich (Germany), UYN shoe collection, the first ever made by Trerè Innovation, will be presented at Gallery Shoes, the international shoe fair taking place from 8 to 10 March in Düsseldorf, Germany.

At the UYN stand (A01) visitors will have the chance to discover the collection’s eight models for men and for women, made entirely in Italy following a revolutionary knitting technique. UYN shoes are both flexible and stable and they encase the feet like a sock, guaranteeing total freedom of movement and superior comfort. More functional and more natural than traditional sneakers, the UYN shoes are the perfect companion for everyday activities.


Trerè’s excellence in global design recognised again: UYN wins two iF Awards

Trerè’s excellence in global design recognised again: UYN wins two iF Awards

We are proud to announce that Trerè Innovation has been awarded two iF Design Awards, one for the UYN Alpha Biking Twinjet cycling bibs and the other for the UYN Soccer Socks. The iF Design Award has been the undisputed judge of innovation and excellence in the field of design for 67 years. Bearing the logo isn’t just about winning one of the world’s most prestigious awards; it’s also about being part of an elite set of companies that are making an impact on people’s lives and improving experiences with revolutionary services.

The iF International Forum Design GmbH gives out the Award on a yearly basis. Headquartered in Hannover, Germany, it’s the world’s oldest independent body in the field of design. In total, 7,298 candidates from 56 countries were submitted to the panel of 78 experts and among the winners chosen for the sport products category were two UYN products. Trerè also received significant recognition for our work in 2019, with the innovative Membrain115 material, used to make the Rossignol Ski Jacket.

Alpha Biking Bibs with Twinjet ventilation technology

The Alpha Biking bibs with Twinjet chamois have Trerè’s patented ventilation system built into them. Employing the same principle on which a twin-engine jet functions (taking in air at the front and expelling it at the back), the Twinjet chamois allows air in through a special opening at the front. A system of micro-conductors in the central section then allows the air to circulate and generates a cooling effect, while moisture is wicked through two openings at the back of the shorts. The result is a net reduction in excess sweat and so less irritation in sensitive areas that come into contact with the saddle.

Soccer socks with shin guard housing

With over half a century of professional experience, Trerè Innovation tops the field when it comes to technical sock production and distribution. The latest release comes in the form of socks for football, which have shin guard housing built into their structure. The housing holds the shin guards in the correct position throughout a match or training session, without the need for often ineffective tricks using tape or bands. Their ergonomic design, the silicone inserts on the insole and the shock absorption system ensure excellent comfort, stability and control for footballers.

iF Design Award winners to be showcased in Berlin from 2 to 10 May

The Alpha Biking bibs and soccer socks will be shown, alongside the other successful candidates, at the iF Design exhibition in Berlin, one of Europe’s most important design capitals. The exhibition is scheduled to take place from 2 to 10 May in the legendary Cafe Moskau, an architectural and historical symbol of the city.

You can find information about the winning products on the iF Design Award website.
– For the Alpha Biking Twinjet bibs
– For the UYN Soccer Socks


French President Macron wears Rossignol Supercorde jacket with Trerè’s Membrain115

French President Macron wears Rossignol Supercorde jacket with Trerè’s Membrain115

Emmanuel Macron was spotted wearing Rossignol Supercorde jacket with Trerè’s Membrain115 during a visit to Chamonix on February 13th. The President of France visited the famous Mer de Glace (Sea of Ice) glacier, located in the Mont Blanc massif, announcing the creation of a protected nature reserve around Mont Blanc.

The award-winning Rossignol Supercorde jacket in one of the results of Rossignol’s partnership with Trerè Innovation. The refined design of the French brand Rossignol meets the advanced technology of the Italian company Trerè Innovation to create a high-end jacket perfect for all occasions.

Rossignol Supercorde Jacket features Trerè’s patented MEMBRAIN115 material, a truly innovative combination of three dimensional knitted fabric with an intelligent membrane. The membrane makes the knitted structure water-resistant, windproof, transpiring and ultra-strong without altering its outstanding elasticity and softness. The result is a jacket that offers the utmost freedom of movement, optimum wearability and perfect thermoregulation.


New Trerè Releases at Outdoor Retailer Snow Show in Denver

New Trerè Releases at Outdoor Retailer Snow Show in Denver

Trerè Innovation will be in the spotlight at the Outdoor Retailer Snow Show, the largest trade event for outdoor and snow sports taking place in Denver, Colorado (USA) from 29 to 31 January.

At our stand (31039-UL), Trerè will be presenting the winter 2020/21 collections from the UYN brand, featuring the incredibly innovative technologies and materials that our group’s modern laboratory AREAS, the Academy for Research and Engineering in Apparel and Sport, has developed.

At the Outdoor Retailer Snow Show, you’ll have the chance to discover the first shoe collection Trerè has ever made: they’re 100% Made in Italy and entirely eco-sustainable; they’re both elastic and flexible to provide you with the utmost freedom of movement. Also in the spotlight, you’ll find ski jackets, mid-layers and pants from the new UYN skiwear collection.

And finally, the Denver show is our chance to announce new, exciting partnerships. We look forward to meeting you in person!


Trerè celebrates two ISPO Gold Awards

Trerè celebrates two ISPO Gold Awards

We are extremely proud to announce that Trerè Innovation has won two highly coveted ISPO Awards with our revolutionary UYN X-Cross Tune shoes and UYN Energyon technical base layer.

ISPO is the largest international network devoted to the world of sport. ISPO Award represents the highest stamp of recognition for sportswear items and an important indication for consumers. This year, the awards have been assigned by an independent panel of 42 experts assessing each product for sustainability, innovation, design and function.

The UYN X-Cross Tune shoes earned the most votes in the category Fitness & Team Sports > Footwear, and so were named Gold Winner. The Energyon technical base layer also earned the highest level of recognition, this time in the Running > Base Layer category.

UYN X-Cross Tune is the first fully knitted shoes that’s both flexible and stable thanks to an innovative manufacturing technique. This shoe is Made in Italy and entirely eco-sustainable as it is composed of pure Merino wool in its inner layer, recycled polyamide and materials derived from sugar cane. Ultra-lightweight, naturally temperature-regulating and water-resistant the X-Cross Tune gifts its wearer with maximum comfort and freedom of movement.

Energyon is the lightest base ever made by Trerè, the first to feature Flowtunnels technology, which combines holes with 3D channels to create a constant air flow on the skin. The long-sleeve version, which won the ISPO Award, is perfect for high-intensity activities that also require better thermal protection around the arms.

New releases at ISPO Munich: 26-29 January

Trerè Innovation will take center stage at ISPO fair in Munich from 26 to 29 January, the largest sportswear gathering in the world. At UYN stand (Hall B3, 502/504) visitors will have the opportunity to discover UYN new releases for FW2020/21 and the latest technologies developed by AREAS – Academy for Research and Engineering in Apparel and Sport.


The new “UYN for Luis Trenker” shoe is launched

The new “UYN for Luis Trenker” shoe is launched

Trerè Innovation technology meets the smart alpine style of Luis Trenker in an original collaborative project. This project – entirely “Made in Italy” – between our Asola-based company and the Luis Trenker brand from Alto Adige has brought about the “UYN for Luis Trenker” shoe, officially previewed at Pitti Uomo 97.

Trerè Innovation marked our momentous entry into the world of footwear with the production of our first UYN-branded sneaker collection – and it’s already been a success. By introducing an innovative production technique, we have crafted shoes from a single piece of knitted fabric, with a modular structure that simultaneously provides elasticity and stability. It has peaked the interest of so many fashion brands who seek the latest market trends.

As such, our partnership with Luis Trenker – a brand symbolic of the fashion world and alpine lifestyle – is the source of huge pride here at the Trerè Group. The “UYN for Luis Trenker” shoe meets the brand’s aesthetic codes, marrying them with Trerè’s cutting-edge technologies and obsessive research into the best materials for securing performance and eco-sustainability. The body of each shoe is made from wool (the inside layer) and recycled polyamide, while the insole is composed of materials derived from sugar cane.

The result? A natural, lightweight, breathable shoe with all the comfort and unmistakeable style of Luis Trenker.


Trerè wins the Good Design Award with UYN Fusyon Cashmere Shiny

Trerè wins the Good Design Award with UYN Fusyon Cashmere Shiny

Trerè Innovation celebrates another international award with its own brand UYN – Unleash Your Nature. Fusyon Cashmere Shiny has won the coveted Good Design Award, the oldest and the most prestigious Awards Program organized worldwide.

With an innovative combination of luxury and performance, technique and nature, this UYN functional base layer has been named one of the best design products in the world. Trerè joins a select group of companies that have “successfully undertaken the design challenge to produce the best and most outstanding design products across the globe to our large and expanding global consumers”, according to Christian Narkiewicz-Laine, President of the Chicago Athenaeum Museum.

The Chicago Athenaeum Museum of Architecture and Design first issued the Good Design Award in 1950 and continues to give it out every year in partnership with the European Centre for Architecture, Art, Design and Urban Studies. A panel of specialists in the field selects the best design products from all over the world. The Good Design Award has been setting standards for excellence in design, functional performance and sustainability for 70 years.