Trerè Innovation strengthening our presence in Spain: Amador Cobo becomes the new UYN and TITICI brand agent.

Trerè Innovation strengthening our presence in Spain: Amador Cobo becomes the new UYN and TITICI brand agent

The Trerè Innovation Group is continuing our expansion throughout Europe. This Italian company, producing functional apparel and high-performance bike frames, has chosen Amador Cobo, owner of the company Dreamers with Luck, as our new brand agent in Spain. This strategic presence has allowed us to strengthen our commercial capacity in that country. The new agent has a great deal of experience in the sector, enabling us to increase the spread of our UYN – Unleash Your Nature and TITICI brands into specialist stores. This means we can offer a quality support service to our customers, while boosting the company’s image with brand awareness initiatives.

From our technology hub in Asola, we’ve cast a global network

It is with this determination that Trerè Innovation has bolstered our business within the incredibly important market that is Spain. It marks another waypoint in our international growth and development plan. As well as in Italy and in Spain, the group has a global presence, with our commercial network reaching Austria, Belgium, the Czech Republic, France, Germany, Russia, Slovakia, the Netherlands, the United Kingdom, Slovenia, Norway, Sweden, the US, Hungary, Bulgaria, Ukraine, Poland and Japan.

For over 30 years, Trerè Innovation has been a leading company in the development, production and distribution of high-tech socks, underwear and clothing. From creative ideas to finished products, over the years Trerè Innovation has developed production methods that are defined by their exceptionally high quality standards and a constant drive to innovate. Our hub in Asola, in Italy’s Mantua province, covers a space of 100,000 m2 and includes AREAS – Academy for Research and Engineering in Apparel and Sport, a highly advanced lab for performing scientific testing on our products and sports diagnostics. Since July 2019, the Trerè Innovation HQ has also been home to TITICI’s offices and interactive showroom, and a new production line is currently under development which will allow the brand to meet the growing demand for hand-made carbon frames.


AREAS at Performance Days Munich with Membrain115 - Made in recycled polyester

AREAS at Performance Days Munich with Membrain115 - Made in recycled polyester

Research, tests, innovation, all devoting attention to the minutest detail, all with a focus on sustainability. This is the vision of the future at Trerè Innovation’s AREAS – Academy for Research and Engineering in Apparel and Sport. The Centre studies and develops high-tech solutions and we’re bringing this perspective with us to Performance Days – Functional Fabric Fair. It’s taking place at the Munich Exhibition Centre on Wednesday 13 and Thursday 14 November (booth P17/hall C1). In addition to showing off our technology and the materials we use, we’ll be putting some new releases in the spotlight. Specifically, you’ll see Membrain115 which is made using polyester recycled from plastic bottles to create a sustainable fabric that aligns not only with the show’s main theme but also with our company philosophy.

Having attended the Munich Performance Days at the beginning of May and the Portland Performance Days at the end of October, this Italian company is set to return to the Bavarian capital for this huge functional fabrics exhibition. 290 high-quality exhibitors will be there, hailing from around 30 countries. It’s therefore a crucial date for Trerè Innovation and for our technical products. We have carried out years of research and hours of tests, in lab and in the field, with one sole objective: to always strive for excellence.

BREATHABILITY AND PROTECTION: A HIGHLY FUNCTIONAL MEMBRANE

The Membrain115 is a multi-award-winning technology. It was used in the men’s Rossignol Supercorde Ski Jacket, which won the ISPO Award 2019 for best product in the Snowsport category. We’re announcing an incredible new detail: now the membrane is made using polyester recycled from plastic bottles. Breathable, windproof and extremely durable, when applied to knitted fabric the Membrain115 is exceedingly flexible and can adapt perfectly to the elastic movements of the fabric. Combined with reduced stitching, Membrain115 sets totally new standards in terms of elasticity and comfort, which means incredible freedom of movement while also supporting an athlete’s movements and guaranteeing accurate body temperature control.

TRERÈ INNOVATION: THE ENVIRONMENT IS A KEY FOCAL POINT FOR US

Trerè Innovation was one of the first companies in Europe to obtain the important SteP (Sustainable Text Production) by Oeko-Tex® certification, which guarantees that all our textile manufacturing processes are sustainable. Reducing our impact on the environment is one of our main goals. 100% of the energy we use is derived from renewable sources, allowing us to further reduce CO2 emissions. As a result, we saved 410 tonnes in 2019. What’s more, every year we recycle 110 tonnes of waste material, from paper and wood to plastic and textile fibres, thus driving a circular economy.