Trerè conquers hearts in Japan: first UYN shop-in-shop to open in Tokyo in 2020

Trerè Innovation is set to lead the way in Japan, too. On 1st April 2020 – the year Japan hosts the Olympics – UYN, Trerè Innovation’s high-tech apparel brand, will open its first shop-in-shop right in the capital city of Tokyo.

A 60m2 space within luxury sportswear shop Ski Shop Jiro will be dedicated exclusively to UYN. Three shop windows will display our high-performance Italian products: the central Tokyo store already stocks the base layer and sock collections and will add the Alpha and Activyon ranges for running.

Signed in Asola (Mantua, Italy), when we had the honour of welcoming Mr. Jiro Takasou for a visit, the agreement to open the new UYN shop-in-shop was the result of a relationship of enormous respect between Mr Takasou and Trerè Innovation. Next summer (24 July to 9 August 2020), as Tokyo becomes the centre of the sporting universe, the UYN space within Ski Shop Jiro will be a home for athletes and sports aficionados from all over the world. There, they will find kit to meet their every need.