Handelsblatt interviews CEO Marco Redini: "The sneakers revolution”

The prestigious German-language business newspaper Handelsblatt dedicated a long and detailed article in its online edition to the future projects and the steady growth of the Trerè Innovation group.

In the interview with journalist Joachim Hofer, our CEO Marco Redini announced the launch on the market of the first UYN shoe collection, which has already been defined “the sneakers revolution”. “Just as Adi Dassler once set out in Herzogenaurach to turn the world of sport upside down with his Adidas football shoes, Redini now wants to revolutionise the industry with knitted sneakers”, says the article.

Despite the difficulties in the global economy caused in recent months by the Coronavirus pandemic, Trerè Innovation has not stopped its development plans, which include – among the other projects – the expansion of the TITICI bikes brand, the opening of new UYN pop-up stores in major European cities and the inauguration of the AREAS academy, to attract young talents from all over the world and introduce them to the Trerè Innovation world.

The full interview is available on Handelsblatt website (in German only).