HARLEY DAVIDSON AND TRERÈ INNOVATION
ANNOUNCE A NEW RANGE OF PRODUCTS

Trerè Innovation and Harley Davidson, the iconic American motorcycle brand, have a long standing collaboration based on mutual esteem and respect. On Thursday 28th February we received in Asola the very welcome visit of Karen Davidson, Harley Davidson’s Creative Director and the great-granddaughter of Harley Davidson’s co-founder William A. Davidson. 

The occasion was the development of a new range of motorcycle clothing for men and ladies – especially for the Harley Davidson lovers. Years of research and the most cutting- edge technologies will go into the design of new products specifically developed to meet the bikers’ needs. 

The collaboration features a new high performance base layer line characterized by the innovative UYN® technologies for breathability, wearing comfort and resistance. 

But the cooperation between Trerè Innovation and Harley Davidson will go much further with an outerwear collection including a midlayer and a softshell. Both the high quality midlayer and softshell will take advantage of the most advanced technologies and functionalities in the apparel sector developed by AREAS – Academy for Research and Engineering in Apparel for Sport, the new high-tech research and development centre next to Trerè Innovation headquarters in Asola. 

History and future, experience and innovation meet: the result is revolutionary.