Lonati & Trerè: the historic partnership, based on mutual respect and cooperation, looks to the future with innovative projects

Friendship and mutual respect that go beyond business. The story of this relationship has its roots deep in the past, yet the pair is always looking ahead to new collaborative projects.

The Lonati Group, based in Brescia, is the world leader in the hosiery machinery sector. Its president Ettore Lonati was an extremely welcome guest on Wednesday 12 June at the Asola (Mantua Province) headquarters of Trerè Innovation, itself a global leader in the production and distribution of highly technical socks, underwear, base layers and apparel.

The bond between Lonati and the Redini family spans through generations, nurtured by shared values and goals: both have a passion for innovation and strive constantly towards quality. They continue to revolutionise the textile industry, introducing increasingly technical and high-performance products.

It is with that philosophy – that vision founded around Lonati and Trerè Innovation’s shared history – that the two can look towards a future of momentous joint initiatives.

The meeting between Trerè Innovation CEO Marco Redini and Lonati president Ettore Lonati took place in the Asola show room. The conclusion to the company and production departments tour was a great surprise: Redini paid homage to Lonati with a very special gift, the new TITICI gravel bike, the shining star of the Trerè Innovation brand.

The “Lonati Devel” e-bike was made to measure, by hand, and fully customised using the corporate colours of the Lonati Group. A symbol of the enormous esteem and friendship between these two entrepreneurs.