FROM LUNA ROSSA TO ASOLA: MAX SIRENA VISITS UYN AND TITICI

He made the Italians dream with the exploits of Luna Rossa, the super boat that last March came close to winning the 36th America's Cup. Max Sirena, Team Director and Skipper of the fantastic Italian crew, visited the headquarters of Trerè Innovation in Asola (Mantova) and the brands UYN and TITICI that supported him during the adventure in New Zealand.

After an informal lunch together with the CEO of the group, Marco Redini, Sirena had a close look at the production plant where the high-tech shoes and apparel of UYN are made, the research and development laboratory where the prototypes of the future are engineered and the showroom with the latest collections.

The visit continued among the exclusive TITICI bicycles. The Italian sailor admired the special edition models, rigorously handmade to measure in Italy, and sign the frame of his F-DB02 X LUNA ROSSA PRADA PIRELLI, the road bike made in collaboration with Luna Rossa Prada Pirelli that Sirena used for training in New Zealand during the America’s Cup.

The pleasant meeting confirmed the relationship of esteem and friendship between Max Sirena and the Trerè group, and was also an opportunity to plan new projects together for the future.