Pierre Cardin's elegance comes to Trerè Innovation

Trerè innovation announces the acquisition of the license for the next 4 years of loungewear and nightwear production.

Trerè Innovation’s desire always remains to expand its portfolio of renowned signatures, seeking out the best excellences in the world to make its offer unique.

For this reason, we are happy to announce that we have acquired the license of Pierre Cardin, a brand of absolute prestige in the fashion industry, for the next four years.

PIERRE CARDIN, A HISTORY IN LINE WITH TRERÈ INNOVATION

Pierre Cardin is a historic brand, for over 60 years at the top level in the world market, recognized as an icon of style and design. It was the first brand to produce clothes “pret-a-porter” in the last years of ‘50s, then he grown exponentially in every decades of twentieth century and today it is recognized for its unique and elegant style.

Pierre Cardin was a visionary designer that he was able to create looks for entire decades and to bring innovation in the market strategy of fashion industry. Trerè Innovation strongly identifies with this futuristic identity. Both brands are linked by a history that goes way back and after this agreement there is a common vision of a future with new goals and shared objectives.

A RICH COLLECTION IN CONSTANTLY GROWNING

The acquisition of the Pierre Cardin license expands a rich portfolio that includes several iconic brands around the world such as Jeep, Citroen and Replay.

Jeep is the leading off-road vehicle brand and it’s an icon for explorers. This philosophy is replicated in both men’s and women’s collection created by Trerè Innovation. Values such as innovation and technology have encouraged an iconic brand like Citroen to choose us to produce and distribute a special lifestyle line that is unique and recognizable just like the French automotive brand. Finally, the agreement with the historic Veneto-based brand Replay includes distribution of socks and underwear collections in more than 30,000 stores globally.