Prima Store Vipiteno official opening: 20 September

Trerè brands are set to appear in a Vipiteno shop window. Friday 20 September will mark the opening of the Prima Store Vipiteno in the small town in South Tyrol. The shop will be devoted to clothing produced by our Asola-based company.

In the Prima Store Vipiteno, customers will find high-performance base layers and socks for the winter season. This kit bares the UYN brand, high-tech label from Trerè Innovation and sponsor of 10 national ski teams, including Italy, Austria and Germany.

Customers who love e-biking and urban cycling can also discover and buy For.Bicy products, while city and countryside adventurers alike will be drawn to items from the Jeep range. Men will be able to shop the Replay underwear collection, a product that Trerè Innovation produces and distributes internationally.

Prima Store Vipiteno, the new home of Trerè brands, can be found in via Città Vecchia 15/A, in the medieval Old Town of Vipiteno (Bolzano), that is listed as one of the most beautiful villages of Italy.