As fast as he can be, even the legendary Didier Cuche sometimes... stops! The Swiss alpine skiing legend stopped by our Headquarters in Asola (Mantova). The perfect opportunity to discover the production processes that lead to the birth of technical underwear worn by the best national ski teams and by Didier Cuche himself.

The phenomenon of Le Pâquier, winner of the World Cup in Val d’Isere and holder of the record of victories on the legendary Streif of Kitzbühel (six successes, no one like him!), was able to discover a preview of the new collections in our showroom; he knew the entire production process, from design to the creation of prototypes up to large-scale production; he visited the Research Center and the new Flagship Store of UYN.

We at UYN are very proud to collaborate with champions of Didier’s caliber who, with their class and their unparalleled experience, allow us to develop products that are increasingly performing and responsive to the needs of athletes.