Trerè Innovation is the new licensee for Franklin & Marshall underwear, socks and loungewear

Trerè Innovation is the new licensee for underwear, socks and loungewear under the label of Franklin & Marshall, the iconic Italian clothing brand inspired by American college style and sportswear.

The licensing agreement, lasting three years (until 2022), provides for the exclusive production and worldwide distribution of the new products. Trerè Innovation, through its innovative research and development department AREAS (Academy for Research and Engineering in Apparel and Sport), is able to offer a comprehensive service which includes product design, packaging development, as well as strategies for distribution and promotion for international points of sale. The new socks, underwear and loungewear collections will be available in shops worldwide starting from January 2021.

Constant growth

The partnership with Franklin & Marshall proves to be a new important success for Trerè Innovation and is part of a strategy of constant expansion. The Italian group based in Asola (Mantua) has over 50 years of experience and an international network of 800 employees that make it a global reference point for the production and distribution of high-end clothing – a role witnessed by hundreds of registered patents and over 570 awards for innovation, design and sustainability. Already partners of prestigious fashion and sportswear brands, Trerè Innovation’s portfolio of licenses also includes the brands Jeep and Replay Underwear. The company led by CEO Marco Redini acquired the TITICI bike brand in 2018 and launched in the autumn of the same year its proprietary brand UYN – Unleash Your Nature, specialized in high-tech apparel and shoes, thus confirming its growth trend.

“The agreement with Franklin & Marshall strengthens our leading position in the international market for the production and distribution of socks and underwear and represents an important opportunity for growth”, Marco Redini’s comment. “In 2021 we expect to exceed the 100 million turnover target and we look to the future with great confidence, despite the difficulties generated by the Covid-19 pandemic. Such a prestigious partnership rewards the philosophy that has characterized Trerè In-novation for decades – to create innovative and high-quality products”.